Wine In A Canteeni

I was completely ready for my first blog to be a masterpiece. It was a textbook one, two punch. Lightning bolt idea, visualization of the product, market opportunity, and a name. It always goes back to the name.

In my euphoric haze I went about envisioning the minor details that would lead to complete domination. I saw glittery pink fancy cursive letters with the words "Wine in a Canteeni" wrapping around a shiny silver mini can.

Ahh. Say it again. Wine in a Canteeni. Dot. Com.

Or if you want, just say: Canteeni. You know those cute little mini cans. Whatever they are called, from now on they will be called Canteeni's.

I could practically see it on the shelves next to a thousand other products each vying for the attention of a certain lucky customer.

Love wine but hate carrying around the big bottle- try Wine In A Canteeni.

Do you want a glass of wine but can't justify opening an entire bottle- Wine In A Canteeni.

Show all your friends how witty wine (and you) can be- Wine In A Canteeni.

And then it was all shot down by my sister who informed me that Sofia Coppola (“yes I know Sofia Coppola,” I retorted) had the same great idea and had been selling her wine in those cute little mini-cans for a while now.

“we even carry them at my market,” she added.

I couldn’t believe it.

Somehow Sofia Coppola had lodged herself into the middle of my sanguine fantasy. She had crushed my idea and threw it away in the garbage. She and her damn retro sensibilities. And that perfect last name (though I may have her beat on that). She stole my idea and left me with a half empty can of dreams. Ohhhh lord!

It’s not an easy thing to be truly original. This blog is a celebration of fun, irreverent ideas. While I will focus on matters that matter to me: environment, entrepreneurship, music, etc., I look forward to making as many tangents as possible.

When we look at our own ideas we find that they are intricately enmeshed in a larger conversation. This doesn’t mean that we are copycats. It just means that a similar music is buzzing in our ears. There is a deep tension between this realization and the equally powerful urge to be the idea man. The spring fountain deep in the forest gushing forth with activity and purpose.

Ideas are Bourne starts with the fountain, revels in it, and then follows it back to its source.